MOST PEOPLE think European designer brands are too expensive that they cannot afford to own one. EUCB (European Central Brand) is a centralised buyer a.k.a Lux Hunter based in Italy, France and Spain. They directly buy unwanted goods (such as excess or unsold inventories, cancelled purchase orders, off-season products, overproduction, manufacturing errors, etc.) from European Warehouses and Factories (either fully owned by Italian & Co. or through their wholesale network) and make them available within arm’s reach to all hard-working women and men at a significantly lower prices than at the boutiques and factory outlets.